Medieval Renaissance Monarchs of England

Medieval Renaissance Monarchs of England Since Alfred the Great brought together the majority of the different English realms under one guideline, the English government customarily starts with him. In any case, the House of Wessex, from which Alfred hailed and which filled in as the core of things to come realm, is now and again thought about the main imperial house, with Egbert of Wessex viewed as the primary ruler of all England; so it is incorporated here too. The House of Wessex 802-839: Egbert839-855: Ethelwulf855-860: Ethelbald860-866: Ethelbert866-871: Ethelred The Anglo-Saxonsâ 871-899: Alfred the Great899-925: Edward the Elder925-939: Athelstan939-946: Edmund946-955: Edred955-959: Eadwig959-975: Edgar the Peacable975-978: Edward the Martyr978-1016: Ethelred the Unready (hindered by Danish conquest)1016: Edmund Ironside The Danes 1014: Swein Forkbeard1016-1035: Canute the Great1035-1040: Harold Harefoot1040-1042: Harthacanute The Anglo-Saxons, Restored 1042-1066: Edward the Confessor1066: Harold II (Godwinson) The Normans 1066-1087: William I (the Conqueror)1087-1100: William II (Rufus)1100-1135: Henry I1135-1154: Stephen The Angevins (Plantaganets) 1154-1189: Henry II1189-1199: Richard I1199-1216: John1216-1272: Henry III1272-1307: Edward I1307-1327: Edward II1327-1377: Edward III1377-1399: Richard II The Lancastrians 1399-1413: Henry IV1413-1422: Henry V1422-1461: Henry VI The Yorkists 1461-1483: Edward IV1483: Edward V (never crowned)1483-1485: Richard III The Tudors 1485-1509: Henry VII1509-1547: Henry VIII1547-1553: Edward VI1553: Lady Jane Gray (sovereign for nine days)1553-1558: Mary I1559-1603: Elizabeth I It would be ideal if you note: all the people above can likewise be found through the Whos Who in Medieval History list of Royalty and the land record for Britain. Sequential Index Geological Index File by Profession, Achievement, or Role in Society The content of this report is copyright  ©2015 Melissa Snell. You may download or print this report for individual or school use, as long as the URL underneath is incorporated. Consent isâ notâ granted to recreate this report on another site. For distribution authorization, if you don't mind visit Abouts Reprint Permissions page. The URL for this report is:http://historymedren.about.com/od/whoswho/fl/Medieval-Renaissance-Monarchs-of-England.htm

Why Investing is Important an Example by

Why Investing is Important Venture isn't not quite the same as betting. Its ideas spin around facing challenge of your own belonging for the want to acquire out of it. Putting away arrangements with cash making and shrewd and intriguing methods of bringing in cash. It requires incredible dynamic aptitudes. Need paper test on Why Investing is Important subject? We will compose a custom paper test explicitly for you Continue For what reason would it be advisable for me to mind such a venture? A few experts who gain gigantic pay rates in the current occasions may pose this inquiry. They feel that sometime in the not so distant future, later on when they would be as of now resigned in their own employments, their government disability benefits would bolster their living. Be that as it may, in actuality, to some degree bolster someones necessities would be a major thing to consider and ought not simply be depended to the assistance that would be given by such benefits offices. That implies that depending to the advantages would not guarantee an agreeable life later on. Security is the most evident motivation behind why somebody ought to contribute. Nobody can disclose to you when your vehicle would resign, your home would be demolished by a tornado, your little girl would get influenza, and each other lamentable thing that require huge cash just to be outperformed. Furthermore, when these things occur, you would not be left crying in hopelessness or squandered on the grounds that you didn't assume those things to occur. Getting ready cash from your investment funds may be an extraordinary thought than just to implore that those unfavorable things would not occur. In present day times, to effortlessly procure cash in a matter of moments is an essential to live serenely, except if you are destined to be powerfully fortunate that you can perspire precious stones. Its an unquestionable requirement that each individual ought to consistently consider. Why stress contributing? Contributing isn't that troublesome by any means. Contributing is simply designating assets for minimal expenditure producing tries that would likewise be intriguing for you. A maxim says, You ought not buckle down for cash however the reverse way around. References: Mousseau, Jessica. (Blemish. 03, 2007). Why Invest. Recovered June 12, 2007, from Associated Content: The Peoples Media Company. Cunningham, Kolb and Cunningham, Rose Mary. (1991). Introduction to Investments. Kolb Publishing Company Fisher, Kenneth L. (1984). Super Stocks. Dow-Jones Irwin. Fisher Philip A. (1980). Develping Investment as Philosophy. The Financial Analysts Research Foundation

Management Effective contemporary quality Management practices

Presentation Management is viewed as the most significant part of activity in the association. There are a few factors that pick to be viably overseen and composed to guarantee that the association adequately and effectively works or capacity. There are a few assets that an association or organization require to adequately and proficiently operate.Advertising We will compose a custom report test on Management: Effective contemporary quality Management rehearses explicitly for you for just $16.05 $11/page Learn More However, HR are viewed as the most significant assets in an association. This is on the grounds that HR are straightforwardly responsible for execution of obligations and accomplishment of results in an association. Fundamentally, HR are accountable for definition and execution of strategies in an association. Associations require compelling and practical arrangements to proficiently work. Besides, the HR or workers must be skillful to guarantee that the figured strategies are successfully executed. This is a report paper talking about or discussing the connection between employees’ competency and authoritative productivity. Employees’ competency and effectiveness in an association Today, there are four significant obstacles that may influence the degree of profitability in some random association. These difficulties incorporate call to fulfill customers, requirement for advancement, require a quick reaction to the ever-moving business sector necessities, and expanded degrees of rivalry. Therefore, the two chiefs and laborers should be focused on the accomplishment of a company’s goals so as to beat these obstructions. It is accordingly important for the executives to concoct successful methodologies to manage the current issue, for example, the executives ought to guarantee that all parts of a company’s tasks are steady and urging to representatives. They can accomplish this by first guaranteeing that the organizationâ₠¬â„¢s fundamental prerequisites are set up. Such necessities may incorporate high caliber of products and ventures that workers can undoubtedly advocate for. For the most part, such necessities require equipped workers to guarantee that they are met. Representative competency should start with the top administration and upheld among the lesser workers as well. Besides, a superb arrangement of conveyance that ensures that vows and guarantees made to the clients are met, viable practices which are earnest, obvious and executed with trustworthiness. In particular, the executives ought to consider the way wherein it ought to give push to inspire laborers as this impacts their degree of pledge to the organization (Ferguson 36).Advertising Looking for report on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More There are a few factors that are thought of while assessing proficiency of an association. These elements ought to be successfully planned and actualized to upgrade proficiency of the separate association. Fundamentally, an association requires skillful staff or representatives to accomplish its objectives and goals, and successfully and satisfactorily react to advertise changes, produce quality merchandise and ventures and make or upgrade great connection between the organization and the general population and improve consumers’ fulfillment. For the most part, productivity of an association is gotten from the nature of merchandise and ventures it delivers or offers in the market, its reaction to innovative changes and market changes, consumers’ fulfillment and connection the organization has with the overall population among others. Subsequently, an association requires skillful workers to improve proficiency in activity. Besides, proficiency in association is improved by competency of representatives of the particular association (Gowdy 28). Despite the fact that innovation i s known to rule the current corporate area all through the world, a ton of spotlight has as of late been put on representatives just as the way in which they are taken care of by their seniors. Essentially, connection between the lesser and senior workers is controlled by competency of both the lesser and senior representatives. It has been demonstrated that able workers expertly relate regardless of their situation in the individual association prompting productivity in the hierarchical tasks. It is regularly said that the best directors produce the best outcomes from their representatives. Truly, from the beginning of time, administrators have formulated a few methodologies and procedures which have been planned for improving execution of representatives. Also, a ton of research has been done with respect to worker commitment. Therefore, there is have to basically inspect representative commitment and competency just as jobs played by administrators and connection between employee s’ self-adequacy and managers’ viability. This will assist with clarifying the effects just as advantages of upgrading worker competency through commitment. Also, it will assist with lighting up on different ways that might be utilized to upgrade representative competency through commitment in the separate association (Bret 37).Advertising We will compose a custom report test on Management: Effective contemporary quality Management rehearses explicitly for you for just $16.05 $11/page Learn More Organizational targets, authoritative effectiveness and employees’ competency Businesses or associations are framed with destinations or objectives. Be that as it may, there are various kinds of associations, for example, benefit arranged and non benefit associations. Despite the fact that non benefit associations are not after expansion of benefits, they require skillful workers to meet their objectives or targets. Destinations and objectives are set by both benefit sit uated and non benefit associations. This is on the grounds that targets and objectives administer activities of individual associations in the particular businesses and market where they work. Fundamentally, associations require equipped workers so they can blueprint or set sensible objectives or destinations that can be accomplished inside the expressed cutoff time (Uche 35). Destinations and objectives set or sketched out by an association may prompt productive activity of the separate association or organization. Accomplishment of the particular objectives and targets inside the expressed cutoff times additionally reflects effectiveness of the association, yet competency of the workers of the individual association. Accordingly, an association requires an equipped staff or supervisory crew to set or set up reasonable destinations. Besides, associations likewise require skilled workers or staff to accomplish the individual objectives and targets inside the expressed cutoff times. This is on the grounds that accomplishment of objectives and destinations requires capable workers who comprehend the idea of every target and time required during the usage time frame to accomplish the particular objectives and goals (McCarthy 42). Targets and objectives of an association may likewise decide the effectiveness of the particular association. In any case, this must be acknowledged in the event that the individual association representatives skillful workers to upgrade acknowledgment or accomplishment of the particular objectives or goals. An association may build up successful objectives and targets, however the individual objectives or destinations may not prompt effectiveness of the separate association. This can occur on the off chance that the association needs skillful workers who can viably execute the separate objectives and destinations, and guarantee their accomplishments inside the expressed cutoff times by the particular association. By and large, an associ ation requires an equipped human asset group that can detail sensible objectives and targets, which can prompt productivity of the separate association. Nonetheless, detailing of viable objectives and targets may not be valuable to an association on the off chance that it comes up short on a skillful human asset group to actualize the separate objectives and objectives.Advertising Searching for report on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Consequently, an association ought to create and keep up able representatives who can adequately progress in the direction of accomplishment of the objectives and targets, and improve productivity of the association by guaranteeing that the objectives and destinations are accomplished inside the cutoff times expressed by the supervisory group during plan of the individual objectives and goals (Singleton and Singleton 52). Employees’ competency, hierarchical proficiency and mechanical changes In activity of organizations, the board needs to consider both inside and outer business condition factors. Associations have direct impact over inward factors, however not the outside elements however both influence activities of an association, for example, mechanical changes. There are a few vulnerabilities in the business condition that associations should powerful react to upgrade productivity in activity in the separate market and industry where they work. Inability to enough and ade quately react to these vulnerabilities may prompt misfortunes or even conclusion of activity of the individual association. Innovation is dynamic and as often as possible changes and this additionally influences tasks of associations regardless of their line of business or nature of organizations they execute. For the most part, mechanical changes influence conveyance of administrations and creation of merchandise by associations and organizations in the market or internationally (Silverstone and Sheetz 48). Associations should successfully and enough react to changes in innovation that straightforwardly influence their temperament of business. Inability to react to these progressions may influence pay levels of the separate association. Moreover, it might likewise influence activity of

How Market Will Eventually Fix Itself Given Enough Time - 275 Words

How Market Will Eventually Fix Itself Given Enough Time (Coursework Sample) Content: Part 2: Short Answer 1 Draw an aggregate supply and aggregate demand model showing an economy in a recessionary gap. Explain how the market will eventually fix itself given enough time, and also explain what the government might be able to do to get the economy back to full-employment faster. Although both methods will get us to full-employment, what is the main difference between the two? (8 points)ANSWER:103822518605500LRAS26955751174750018288008572500152400027622500152400027622500PriceSRAS2419350679450010382256413500ADAD124193506858000103822517018000Real GDPRecessionary GapDifference between in the equilibrium real production in short run aggregate market and also full employment occurs when in short run equilibrium real production is less than full employment. A recessionary gap associated with the business cycle contraction. This gap occurs when the short run equilibrium generate production difference from the employment level. 2 Draw a labor market then show and explain the effect of an income tax on the full-employment level of labor, the price paid by firms for workers, and the wage received by workers. (6 points)78105030480000In full employment tax impact on Firm1371600958850012763509588500WS78105020129500188595020129500101917520129500W1+122479001924050078105019240500W0A18859502508250078105025082500261937525082500W1D0D178105018669000EmploymentThe impact of tax, shift down to the demand curve from D0 to D1. After tax on firm worker receive from W0 to W1. In the term of the firm hiring to workers and cost of hiring also increase from W0 to W1 +1.85725028384500Wages received by worker after tax135255028511500150495011366500WS195250029527500274320029527500288607513335000114300013335000183832513335000W0+1S023907753054350090487530543500BW1W0952500114300027432001143100A90487511684000 W1-1D0D185725025273000E1 E0EmploymentAfter tax supply curve shift from S0 to S1 and effect occur on the employment level. Here the equilibrium level shifts from A to B. now worker increase the wages from W0 to W1. Here the total employment level decreases from the E0 to E1. 3 19907255143500019907255143500056197544767500Draw an aggregate expenditure model and show what happens when the price level increases. (Be sure to label the equilibrium both before and after)(5 points)12668259017000PriceSRASLRAS92392552705007143752540000059055013017500E312668251790700059055017907000E1E2AD3AD256197526670000AD1Y1YfGDPIn the aggregate expenditure model the SRAS curve is horizontal until reached at full employment level. After that he becomes a vertical and when the output level is less than the capacity then on point Y1. After ...

Auxiliary Verbs French Grammar Glossary

The auxiliary verb  stands in front of the main verb in a  compound tense  to indicate mood and tense. In French, its either avoir or à ªtre.  Conjugation of the auxiliary, or helping, verb determines the subject, tense  and mood of the main verb. All French verbs are classified by which auxiliary verb they take, and they use the same auxiliary verb in all  compound tenses. Avoir or  Ãƒâ€°tre Most French verbs  use  avoir. A much smaller number (and their derivatives) require à ªtre. The verbs that use  Ãƒ ªtre  are intransitive verbs that indicate a certain kind of movement: aller  Ã‚  to goarriver  Ã‚  to arrivedescendre  Ã‚  to descend / go downstairsentrer  Ã‚  to entermonter  Ã‚  to climbmourir  Ã‚  to dienaà ®tre  Ã‚  to be bornpartir  Ã‚  to leavepasser  Ã‚  to passrester  Ã‚  to stayretourner  Ã‚  to returnsortir  Ã‚  to go outtomber  Ã‚  to fallvenir  Ã‚  to come Use a Mnemonic Device to Remember Verbs That Take  Ãƒâ€°tre Until youve memorized all 14 verbs, you might want to use a mnemonic device such as ADVENT.   Each letter in ADVENT stands for one of the verbs and its opposite, plus the extra verbs Passer and Retourner, for a total of 14. Arriver - PartirDescendre - MonterVenir - AllerEntrer - SortirNaà ®tre - MourirTomber - ResterExtra: Passer and Retourner   More  Ãƒâ€°tre in Compound Tenses 1.  Ãƒâ€°tre  is  also used as an auxiliary verb with  pronominal verbs:   Ã‚  Ã‚  Ã‚  Je me suis levà ©.   I got up.  Ã‚  Ã‚  Ã‚  Il sest rasà ©.   He shaved. 2.  For verbs conjugated with  Ãƒ ªtre, the past participle has to  agree  with the subject in gender and number in all compound tenses:   Il est allà ©.   He went.  Elle est allà ©e.   She went.Ils sont allà ©s.   They went.      Elles sont allà ©es.   They went. 3.  Verbs conjugated with  Ãƒ ªtre  are intransitive, meaning they have no direct object. However, six of these verbs can be used transitively (with a direct object) and their meaning changes slightly. When this happens, avoir becomes their auxiliary verb. For example: Passer   Ã‚  Ã‚  Je suis passà © devant le parc.   I went by the park.  Ã‚  Ã‚  Jai passà © la porte.   I went through the door.  Ã‚  Ã‚  Jai passà © une heure ici.   I spent an hour here. Rentrer (a derivative of entrer)   Ã‚  Ã‚  Je suis rentrà ©.   I came home.  Ã‚  Ã‚  Jai rentrà © les chaises.   I brought the chairs inside. Retourner   Ã‚  Ã‚  Elle est retournà ©e en France.   She has returned to France.  Ã‚  Ã‚  Elle a retournà © la lettre.   She returned/sent back the letter Semi-Auxiliary Verbs In addition to auxiliary verbs, French has a number of semi-auxiliary verbs, such as aller, devoir and faire, which are conjugated and followed by an infinitive. They express various nuances of time, mood or aspect. Some semi-auxiliary verbs are equivalent to  modal verbs  in English and some are  verbs of perception. For example:   Je suis allà © voir mon frà ¨re.   I went to see my brother.  Il est parti à ©tudier en Italie.   He went to study in Italy.Jai dà » partir.   I had to leave.Jai fait laver la voiture.   I had the car washed.Je suis venu aider.   Ive come to help.

Kfc - the Best Fast-Food Restaurant - 1114 Words

EBA203 UI -:Nguyá »â€¦n Xuà ¢n Luà ¢n: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. When you try to experience with the services, the qualities, the taste, the price and the conveniences in KFC’s restaurants, you can find that the successes of KFC in†¦show more content†¦If you are in charge of the KFC brand expansion in Vietnam market I will proceed as follows: a: Market research - building goals Situation Analysis of socio-economic, cultural and Vietnam, the current status of development of the fast food market in Vietnam to have accurate assessment of market size, growth rate and the level of competition on truong.Phan of the strengths, limitations and dynamics of KFC before and after the implementation of the strategy to penetrate the Vietnamese market. Evaluate the successes and limitations of the Marketing-Mix strategy of KFC in the past, and propose some ideas and measures to KFC continues to maintain its position in the Vietnamese market in the near future . [pic][pic] b. Overview vietnam fast food market Vietnam - a country that ranks as the most populous country in the world, with a young population structure and economic growth potential is considered as an attractive market for the food business group fast (fast food). According to estimates by market survey company Euromonitor, sales of fast food areas in Vietnam is still modest, from 12.5 billion in 1999, increased to 19.6 billion in 2002, fell to 13.5 billion winter 2004 and from 16 billion in 2007 to approximately 20.1 billion in 2009. Only about 10% of the population have used fast food habits. This number is too small compared with neighboring countries such as Thailand,Show MoreRelatedProduct Analysis of Kfc Essay1639 Words   |  7 PagesChicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. In 1952, Harland Sanders recognized that franchising is the best way to expandRead MoreOperatiom Process of Kfc1732 Words   |  7 PagesThroughout the industry of fast-food, there were so many organisations which gained power and title for them, such as McDonald, Pizza Hut, Burger King, Pizza Domino, etc. In the list of these successful fast-food organisations, KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However, the organisat ion name has been change since 1952. Until now, KFC – Kentucky Fried ChickenRead MorePopeyes vs Kentucky Fried Chicken1731 Words   |  7 PagesKuyee Slanger Principles of Management Instructor: Ms. Livingston 03/29/2012 Midterm Popeyes Fried Chicken Vs Kentucky Fried Chicken Popeyes: To be the world’s best quick service restaurant. 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The three businessesRead MoreKfc Executive Summary Introduction701 Words   |  3 PagesEXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items, but offers side dishes to its consumers as well. Lately, more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors, such as McDonald’s, to come out with a new rangeRead MoreCase Study - Kfc China Strategies1303 Words   |  6 PagesCase Study 1 Introduction Since KFC opened the first outlet in Beijing in 1987, the fast-food giant has occupied its dominant position in China(Bell and Shelman 2011). As KFC expands rapidly in China, it formulates specific strategy aiming to Chinese customers and accomplishes unprecedented success. 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Essay991 Words   |  4 Pa ges KFC in United States and KSA KFC, still referred to by some as Kentucky Fried Chicken, is a well-recognized international fast food chain that started as a gas stop diner in Kentucky. Due to the immense popularity, KFC restaurants are succeeding in their routine business throughout the world including United States and Kingdom of Saudi Arabia. The reason for their success lies in the fact that they have followed a preplanned strategy. Through these strategies, they have produced

Advantages Using Social Networks Business †Myassignmenthelp.Com

Question: Discuss About The Advantages And Disadvantages Of Using Social Networks In Business? Answer: Introduction Social media is an important idea for getting an effective change in communication of any organization whether business-to-business, customer-to-customer or business-to-customer. The aim of this report is analyzing the impacts of application of social media in the business. As social media has enabled a person to talk many other persons around the world. It provides possibilities to present a product in various communities around the world. It also consist various functions which allow customers to tag, blog, dig etc. Various platforms in social media are Facebook, Google plus, Twitter, LinkedIn etc. These platforms are very helpful in providing information regarding the products and services to customers regarding any kind of business. It is found that around 70% of social media users are engaged in marketing of their products on social media. Due to lack of control and ease way of getting information cybercrimes is increasing continuously (Hill Moran, 2011). Literature review: social media marketing Now days social media marketing is continuously increasing such that many businesses are able to target their market easily. Social media marketing can be understood as the use of social media in marketing of products and services by businesses. Social media has engaged in mass marketing and mass communication by encouraging the customers to spread the message worldwide. Many new tools are developed in social media now days. Social media is very effective for the marketers as by using various social media tools, they are able to connect many customers for the business profit (Gurau, 2008). It is well known that there are many social media sites with the innovative forms and features. According to Gordhamer (2009), social media marketing is very effective for relationship marketing by which many companies try to maintain significant relationship with the potential customers in the market. In fact, social media marketing has various face of marketing which relationship marketing is imp ortant to build and maintain the relationship with the customers in the market. Relationship marketing is crucial for the companies to improve the customers loyalty for the specific product or service. Jan Khan (2014) stated that social media is essential and innovative tool for the companies to develop strong relationship with the potential customers on the virtual networks. With the social media networks, it is very easy to manage public relations because larger numbers of the customers are active on the social media sites. In current time, customers have more power to judge the product or service so; company should be available on the social media sites such as FaceBook, Twitter, Blogs and Forums every time. By the social media platforms, companies get various opportunities to attract the customers in the market. Palmer and Lewis (2009) stated that there are many social media channels facing challenges and issues in current time and companies are facing issues in the profit levels. So, companies are using traditional methods along with the social media platforms to improve the brand value and marketing activities. In the complex economic environment, companies always focus on the promotion and advertising budget and have shifted towards online promotional activities and budget. Forrester research study (2011) argued that companies are focusing on the on the online advertisements based on the needs and requirements of the buyers and end users. The consumers and buyers on the social media are more tech savvy and enthusiasts in present time. It can be seen that there are many social media sites available for the organizations to stay connected with the consumers (Hafele, 2011). The popular sites of social media used by the people are YouTube, Twitter, Face Book, LinkedIn etc. These listed social media platforms are commonly used by the various organizations to develop brand awareness and to engage the consumers with the specific products and services. Thus, it is understood that social media marketing is beneficial for the companies in establishing the strong relationship on the professional level. Social media marketing include both advantage as well as disadvantage for the business enterprises. Types of social media In the social media platforms, Facebook is considered as the first stop for the companies to make the presence among the customers. FaceBook has vast network including flexibility and simplicity to use and these features make it good for the businesses. Further, Google Plus is also popular social media platform and provides unique business i.e. business present with the Google Plus enjoys the increased ranking in terms of Google search. The result is that Google works to with the network to improve the brand awareness among the customers. Next, platform is Twitter which can be used as the useful platform for the organizations as it provides steady flow of news flashes and links to share with the followers. If the company wants to share image or short video content, for those another platform is Instagram that enables the companies to attract huge audience of users. Along with this, there are many other platforms which offer marketing opportunities for the right type of business. Pint erest is continuously growing and female user social media platform and LinkedIn is popular among the freelancers to find out the clients. Advantages According to theWatson (2002), due to increase in popularity of global marketing, many businesses have started endorsing their products and services on social media. Many social network sites like Facebook and Twitter has changed the process of advertising and promotion. Instead of websitessome businesses are able to attract customers by social media pages. There are relatively some examples of using social media in business. The main benefit of using social media is that it reduces the cost of the business. The cost used in other marketing tools like distributers, middlemen or sales person is high in comparison to cost incurred on using social media. Also, social media enables the companies to contact with its customers which are not possible in other distribution channels. By providing advantage in two areas for the customers, many social media platforms reduce costs and increase the access of customers (Watson et al, 2002). Social media platforms are useful for the businesses as they provides effective ways of marketing to broaden their exposure in the market with the lower cost as compared to traditional marketing. By establishing the presence on the commonly used platforms such as Twitter and FaceBook which are helpful to target new customers and improving the brand image among the customers. Along with this, social media provides two-way communication which is helpful in improving the customer services and enables the business to achieve new information about the customers in the operating market (Barefoot Szabo, 2010). Firstly, without any hindrance the companies are able to provide information regarding goods and services to its customers. Beside this, customers can easily understand the available information. For example, scheduling and reservation system in airlines is complex to generate and sustain in terms of individual needs. In such case, social media or web based concept is very useful to maintain customers loyalty as preferences of customers are quite large. Secondly, by using social media companies are able to modify its information to communicate with customers. This information allows the customers to meet their needs (Weinberg, 2009). Social media provide opportunities to the companies to do transactions which require human contact. Five advantages of using social media in business are: Interactivity: Because of using social media, customers are becoming more active in shopping their behavior now days. Interactivity is one of the main factors in new media technologies which provide better quality of information with the control over the content of social media (Liu, Yuping Shrum, 2002). Interactivity can be considered as consumer oriented information with messages, machines which focus on practical features of social networking process. The reason of involvement and positive attitude of customer towards any brand is increasing level of inactivity (Xiang Gretzel, 2010). Cost-related: The main benefit of social media is minimization of costs. Majorities of social media sites can easily be accessed and is free to post any kind of information. Businesses can run easily with a limited budget using social media campaigns. With little cash investment it provides the advantage of targeting large number of customers Social interaction: This is one of the most important phenomena in social media to extend and create new forms of social interaction. Now days people spend a lot of time on social media communications. Social networking sites are very popular among the customers as like destinations. A study reveals that the information which is available on social networking sites have put direct impact on purchasing power of the customers (Arthur et al, 2006). Customer service: It is very important factor for social media marketing. Every company should have well designed customer service system. There are many links available on online like frequently asked questions (FAQs) that are very useful for buying process in customer decision making. Companies which are using Logistics system provide guarantees for fast delivery after checkout process which helps in increasing customers satisfaction. This system allows many different ways to deliver the products (Tanuri, 2010). Further, the order fulfillment and delivery system are critical to e-loyalty development. For the fast delivery, there is the need of proper logistics system which contributes in the customer satisfaction and loyal behavior towards the product. There are some customers who prefer the product delivery by the parcel services like FedEx and UPS. Some like to pick the products in the physical store. So, to minimize the insecurity of the product delivery, the social media marketers offer the brands that are well-known, good product quality and guarantees. Targeted market: Social media helps in attracting various people and helps in building strong customers base. Social media also provide the mouth world which helps in promoting much beyond advertisement. In some segments of customers, traditional methods of marketing are not helpful. Thus social media helps there in marketing of products. For example-if a person is interested in music of any specific country, and he likes it on social media then these sites will show ads related to that countrys music performance and performers. Increased brand loyalty: To improve the brand loyalty among the customers, social media is very effective tool for the companies. A study conducted by The Social Habit reveals that there are 53% of Americans who follow the brands on social media and they are more likely to remain loyal for those brands. In current time, social media is now more than a sales pitch. Social media platform provides two-way communication methods that are helpful for the companies to build strong relationship with the existing and new customers. The social media makes the companies more confident in the decision making process. Along with this, social media is helpful in encouraging the customers to select the brand in future (Weiss, Lurie Macinnis, 2008). Disadvantages Although social media is the powerful marketing tool but it is not risk free. Followers on the social media are free to post their views and comments on these platforms but there is the risk of negative publicity by the consumers. A quick response by the company can minimize the possibilities of risk but it cannot be erased properly. Along with this, there is another threat of social media i.e. Hackers. The hackers can take over the website page of the company or they share wrong information that can quickly go viral. Even every large and famous company has to face the threat of hacking so, it is important for the small businesses to take safety precautions while creating and sharing the password information with the employees.Yet social media generate many opportunities for business but there are many challenges in social media. The main disadvantages of social media marketing are as follows- Trademark issue: There can be issues related to trademark or copyright in using social media. For a company, the brand and other property are valuable for the products and services which they are offering. Business men should regularly check their trademarks and copyrights to avoid misuse of intellectual property. Trademarks and copyrights are important factors but it can also be ruined by the abuse of businesss trademark (Teinman Hawkins, 2010). Privacy issue: In social media marketing of businesses, there can be issues related to security, trust and privacy. So it is very important for the company to have knowledge about these issues. To reduce uncertainty about brand trust, the company should be loyal about their products as customer can not touch, feel the products in online marketing. The perceptions about internet like internet is unreliable, unsafe issues also create disadvantages for social media (Ray et al, 2011). Negative feedback: Regarding products and service, consumers are now free to give their feedbacks whether positive or negative which creates pressure on the companies. Customers views greatly impact the business process of a company in the market and negative feedbacks also spoil the brand of the company in the market. Companies cannot ignore their negative feedbacks. Discussion According to Gurau (2008), the online marketing environment provides various opportunities as well as challenges for the marketers. The customers are becoming more proactive but the companies have more opportunities to target more and more customers in the market. The social media allows the companies to gather, register, analyze and utilize the customers data for better targeting audiences. The cost-related features, interactivity, social interactions, customer service and target market opportunities are the features for the companies to get success in the social media marketing (Kaplan Haenlein, 2010). On the other hand, down side of the social media include time intensive, trust, privacy and security issue, trademark and copyright issue, negative feedback from the customers and user-generated content (UGC) and these are the major barriers facing by the social media marketers. So, it is recommended that the message communicated online should include core corporate values, online s trategy and tactics of the organization. The selection of the proper communication mix should be done by the company for the effective social media marketing (Sheth Sharma, 2005). Conclusion As the key part of communication, social media is an important tool which can be found anywhere and should be measured by marketers, advertisers and content creators. Now days customers are getting new place in social media. Social media tools are very popular in uploading the videos and pictures of the products. Based on above report, it is seen that there are both advantages and disadvantages in using social media in marketing of products by the companies. Various organizations are still doing research to get a correct method of using social media. Many marketers are still not aware of the challenges and risks associated with social media marketing. 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