Ethical Dilemm Ethical And Ethical Dilemmas - 1610 Words

Ethical dilemma is an issue that has no satisfactory resolution. A conflict between two ethical standards and situations can result in ethical dilemma. The ethical behavior of an individual is determined by the cultural norms and the societal norms. This develops a sense of right and wrong which helps in decision making. Failure to make proper decision due to ethical conflict results in ethical dilemma. This is a critical decision making criteria that create the complex situation in the patient’s mind and that often involves the illusive mental collision. The mental conflict occurs between the moral imperatives. The subject has to obey one of the moral imperatives which would result in transgression of the other perspective. The constituents of ethical dilemma can be identified by making proper distinction between morals, values, ethics and laws and regulations. Ethics is a cognitive process which relies on rational and logical criteria. Any discrepancies in the ethics and val ue system can result in dilemma. (Arevalo et al. 2013). Euthanasia is very familiar in today’s health sector all around the world and has become a comprehensive ethical dilemma in the provision of palliative care that is clearly operated and dependable by the legislation in current health society (Goldney, 2012). Even though the mutual intention of palliative care and euthanasia is to relive the suffering for terminally ill patients, it differentiate by the ethical principles. Euthanasia is an assistedShow MoreRelatedEthical Dilemm People Face Ethical Dilemmas943 Words   |  4 PagesEthical Dilemma Essay People face ethical dilemmas every day. This brings to light what one’s personal ethics are based on. According to the lecture, â€Å"In a CWV ethics are grounded in absolute and universal moral principles that have been given by God. In modern culture, moral standards are subjective and based upon personal preference† (Lecture 16). In this essay a case study will be given and solutions to the dilemma will be given from two different worldviews. The ethical dilemma I have chosenRead MoreEthical Dilemm Moral Dilemma1415 Words   |  6 PagesEthical dilemma(s) One ethical dilemma Anthony has encountered is helping the family understand where their loved one is currently standing. Communicating life threatening news takes courage and certain factors need to be taken into consideration. In the textbook, The Last Dance it is stressed that physicians must â€Å"consider the patient’s personality, emotional constitution, and capacity for continued function under stress.† Communication is essential and how and when the life threatening news is

Personal Narrative My First Rendezvous With Computer...

STATEMENT OF PURPOSE â€Å"The more I read, the more I acquire, the more certain I am that I know nothing†. These words by Voltaire, describe my first rendezvous with Computer Science when I entered the computer lab in my 3rd grade at school. Simple commands making a turtle move on the screen in the LOGO programming environment amazed me. I thought about the different permutations that could create something new each time. Little did I know that this subject would transform into an in-depth interest and change the lives of people all over the world as daily life problems could be converted into a few lines of code through an underlying logic. Understanding this logic requires me to understand various technologies, their potentials and their drawbacks as ten to fifteen years down the line of my career I see myself as an entrepreneur. I believe that a Masters in Computer Science would hone my skills and help me to effectuate my dream. Maths, Physics and Computer Science were my favourite subjects in high school and this coupled interest kept me a step ahead of everyone else. The immense satisfaction that automating a problem yields, led me to opt for Computer Science as my major. I worked with innate tenacity and secured an All India Rank among top 1% that got me admitted to HBTI Kanpur, one of the oldest and prestigious colleges in India. The curriculum exposed me to several courses and I developed a fervent interest in Data Structures, Object Oriented Programming andShow MoreRelatedCase Studies67624 Words   |  271 PagesYour lecturer or tutor will determine the specific approach you take. The approach we are presenting to you is a moderately structured framework. We divide our discussion of a moderately structured case analysis method framework into four sections. First, we describe the importance of understanding the skills active learners can acquire through effective use of the case analysis method. In the second section, we provide you with a process-oriented framework. This framework can be of value in your efforts

Virtual Reality Research Paper Free Essays

string(75) " individuals to safely carry out their tasks amid dangerous circumstances\." Technology has transformed people’s perception of the world by either creating new environments for them to traverse, or by providing them passage to corners of the earth they will never otherwise visit in their entire lifetimes. Technology has put to reality what people in the past could only dream of. Virtual reality, briefly defined as an environment that is computer-simulated, has transcended social and geographical barriers ever since its applications have been increasingly used by everyday people. We will write a custom essay sample on Virtual Reality Research Paper or any similar topic only for you Order Now Social and geographical barriers are just terms of the past and do not anymore apply on the strictest sense. Everyone can be anyone online. Whereas before it was limited only to labyrinth and high-cost applications availed of by expert users, virtual reality has now broadened its breadth to encompass the general public – which optimizes the Internet to configure, share and create virtual communities – benefitting society in the areas of education, law enforcement, medicine and industries. Defining Virtual Reality Virtual reality is an environment, which is computer-simulated, and the simulation could be that of an imaginary world, or a real one (Gajera, n.d.). Virtual reality environments are mainly three-dimensional â€Å"visual experiences† that are â€Å"displayed either on a screener through special or stereoscopic displays,† and enhanced by sensory information such as sounds that emanate from headphones or speakers (Gajera, n.d., p. 3). There are modern applications that provide force feedback or tactile information, which are generally used for gaming and medical applications. To experience this, multi-modal devices such as the omni directional treadmill, the Polhemus boom arm, or a wired glove is used, as in Figure 1 at Appendix Page (Gajera, n.d.). Michael R. Heim, in his book entitled, â€Å"The Metaphysics of Virtual Reality,† has named seven applications of virtual reality: network communication, full-body immersion, telepresence, immersion, artificiality, interaction and simulation (Gajera, n.d.). In light of these, a virtual environment may be defined as a digital space in which a user’s activities are monitored, and â€Å"his or her surroundings rendered, or digitally composed and displayed to the senses, in accordance with† those activities (Fox, Arena Bailenson, 2009, p. 95). According to Jesse Fox, Dylan Arena, and Jeremy N. Bailenson, the critical element of the most fascinating virtual reality experiences is the hindering real, sensory impressions; a user’s senses are engaged in the virtual world, with the body consigned to a reality engine, as in Figure 1 at Appendix Page (Fox, Arena Bailenson, 2009, p. 95). Technically, the virtual reality system uses both software and hardware which allow developers to produce virtual reality systems (Riva, 2009). The hardware elements are equipments, such as the central processing unit, the monitor, and other peripheral tools that receive inputs coming from devices that are manipulated by the user, and sends â€Å"multi-sensory output† to generate an imagery of a virtual world (Riva, 2009, p. 337). Meanwhile, the software element of a virtual reality system does not really create the virtual world. Rather, there is a separate software which projects the virtual world through the use of the virtual reality software system (Riva, 2009, p. 337). Hence, a virtual reality system is made up of a graphic rendering system, a â€Å"database construction and virtual object modeling software† and the input and output tools (Riva, 2009). The Impact of Virtual Reality on Society Virtual Reality has taken the world by storm, and is now tagged as the next dominant technological development. In the same way as the Internet, virtual reality was created for a specific purpose – but modern technology has made it more versatile. At first, virtual reality was conceptualized as a new medium of entertainment; but as time passed, it has found more useful uses from providing online education, to applications in the medical field and giving hope to people with terminal diseases. Currently, virtual reality is used in (i) businesses, specifically in the presentation of graphs and charts, (ii) industries like the automotive industry’s manufacturing arm, (iii) military for simulations and training, (iv) medical field for treatments of various ailments and disorders, and (v) education, specifically in laboratories, online education and virtual museums (Fortune City, 2010). It is foreseen that in the future, virtual reality will further enhance training at medical schools, commercial airlines, the Air Force, and will even be utilized by clothing manufacturers in the form of virtual reality shopping (Fortune City, 2010). 1. Education Educators and scientists have joined forces all throughout the U.S. to establish virtual reality education to students and teachers alike, through the use of head-mounted displays (HMD), Immersawalls, ImmersaDesks and Cave Automated Virtual Environments (CAVEs), see Figure 3 at Appendix Page (Rusch, Sherman Thakkar, 2002, p. 205). CAVE has a standard size of 10’ x 10’ x 10’ space and has a floor, ceiling and three walls. Students utilizing this system don stereographic glasses which intensify images, and use a CAVE wand to assist that user as, i.e., molecule, or pedestrian, or fish, in navigating the virtual environment (Rusch, Sherman Thakkar, 2002, p. 205). This is just a bird’s eye view of the role that virtual reality will play in education. Despite the fact that there are a good number of educational applications of virtual reality being availed of in the U.S. these days, the development of virtual reality has not yet achieved its maximum potential in the classroom (Rusch, Sherman Thakkar, 2002, p. 205). The field of Career Technical Education has begun to benefit from virtual reality. Students can explore operating rooms, submarines, a prototype car, airplane cockpits, biotech laboratories, crime scenes and agricultural farms without having to travel, through the use of virtual reality (Ausburn Ausburn, 2008). Again, through the use of CAVEs and HMDs, students are provided with three-dimensional simulations to give them a â€Å"sense of ‘being there’† (Ausburn Ausburn, 2008, p. 43). This is not only beneficial in giving students a feel of the real thing but is also highly cost-effective for them. Those who cannot afford these courses in the past because of costs associated with training are now able to enroll in CTE courses because of virtual reality. A good number of careers necessitate learning that will allow individuals to safely carry out their tasks amid dangerous circumstances. You read "Virtual Reality Research Paper" in category "Essay examples" In the past, students had to actually go through the tests using real-life situations. Because virtual reality is supremely realistic, it enables the student to benefit from active involvement with accurate and intricate visual scenes (Ausburn Ausburn, 2008). Hence, training programs utilize virtual reality for railway and mining operations, dangerous driving scenarios, handling of hazardous materials, nuclear energy, marine exploration, space and aviation exploration, emergency medical operations, firefighting, military and law enforcement (Ausburn Ausburn, 2008). The aim of these training programs is to teach students how to efficiently and effectively respond under high-cost, high-risk and complex circumstances, without damaging equipment and endangering personnel while still at training. There is no need for students to be apprehensive about the trainings because they are all simulated and safe. Despite being safe, they resemble the real scenarios such that students learn what they need to learn to equip them with the skills needed to respond according. The military uses simulated environments for its engineering squad to allow them to build or dismantle structures under different constraints without the personnel’s lives in danger. Educational programs for courses like spray painting, bio-technology, aircraft maintenance, crime scene investigation and forensics, engineering, dentistry, surgical technology and welding also benefit from virtual technology. Because the technology is still fairly new, CAVEs are expensive to avail of. Moreover, it is also expensive to implement and sustain, because of the specialized skills that are needed to set it up and maintain it. Nevertheless, as technology continues to evolve, there is much promise for virtual reality systems that may be used through laptops or desktops, utilizing special software that are based on JAVA, Flash and QuickTime technologies (Ausburn Ausburn, 2008). Figure 4 illustrates how virtual reality may be accessed from a web system (Ottoson Holmdahl, 2007). Because of the benefits offered by virtual reality technologies, there is a high degree of enthusiasm surrounding it in the world of the academe. Figure 5 summarizes the benefits of virtual reality in education. 2. Law Enforcement Taking its cue from the September 11 terrorist attacks, the U.S. has been innovating on taking protective measures preserve the security of its citizenry. One effective way of doing this is through the use virtual reality for training and intelligence gathering purposes. The U.S. intelligence community has been using virtual reality to simulate â€Å"actual battlefields in the future,† utilizing cyber weapons for initiating attacks against terrorists and other potential adversaries (Wilson, 2008, p. 4). Military use of virtual technology is efficient and effective in training personnel manage better under potentially risky scenarios. Participants utilize avatars in virtual environments that simulate, i.e., a checkpoint in Iraq, or a New York subway tunnel subjected to terroristic chemical attacks (Wilson, 2008). The downside is that a study conducted in 2007 showed that American firms are not ready to take the lead in embracing Web 2.0 technology which is the foundation of virtual technology in the years to come. The leaders in this area are (i) India, with plans of escalating their virtual reality investments by 80%, (ii) Asia-Pacific companies, by 69%, (iii) European companies, by 65%, (iv) Chinese companies, by 64%, (v) North American companies, by 64%, and (v) Latin American companies, by 62% (Wilson, 2008, p. 4). Number one in the list, India, has been showing a strong economic presence in the global markets. Figure 6 indicates its industry production forecast until 2012 (Economist Intelligence Unit, 2010). The implication here is whether the U.S. can protect its citizens if its virtual reality servers and communication systems were operated by another country – very much possible, by an enemy nation. Under wraps in the virtual reality program of the military is â€Å"Sentient Worldwide Simulation,† which will depict mass casualty events, that not only need military action but medical interventions as well. Hence, this program includes virtual reality hospital rooms that emulate military and civilian facilities, populated by avatars representing victims, casualties, nurses, the National Coast Guard and other first responders. Prior to Hurricane Katrina, virtual reality was used as a training ground for emergency responders in the event of man-made or natural disasters. Other training simulation modules are â€Å"Urban Resolve,† for urban war fighting in Baghdad in the year 2015, with over two million simulated objects (Wilson, 2008, p. 5). In addition to this, â€Å"Noble Resolve† is being developed, which is a training exercise covering â€Å"homeland security scenarios† in the event of a terroristic attack in various strategic locations in the country (Wilson, 2008, p. 5). This allows personnel the opportunity to hone their skills in coordinating and responding. Meanwhile, police units utilize virtual reality programs such as the Meggitt Training System, which teaches basic firearms skills and responses in â€Å"both shoot/don’t shoot decision making (Griffith, 2009). The Los Angeles Police Department uses the IES Milo System; the Niagara Frontier Transportation Authority Police Department uses the Advanced Interactive Systems; and, the Phelps County Sheriff’s Department uses the IVR-300. Most of these systems permit multiple students in the virtual environment (Griffith, 2009). 3. Medicine Techniques in virtual reality are increasingly being utilized in medical education, treatment and diagnosis (Yellowlees, 2009). Early adoptions of virtual reality in the field of medicine pertained to representation of intricate data emanating from Magnetic Resonance Imaging (MRI) and Computed Tomography (CT) (Yellowlees, 2009). Recently, virtual reality has been applied to virtual colonoscopy in which information from â€Å"contrast enhanced abdominal CT scan† is utilized to present a â€Å"fly-through of the colon† which is then used for screening for colon cancer. Virtual reality is also used to let medical professionals study the heart and the brain without causing damages to these organs in real people (Yellowlees, 2009). They can examine different diseases in simulated environments, as well as, responses necessary to prevent patients suffering from fatal attacks. Phobias and post-traumatic stress disorders are also being treated now using virtual reality, Figures 7 and 8 illustrate virtual environments for the treatment of agoraphobia (Cà ¡rdenas, Munoz, Gonzà ¡lez, and Uribarren, 2006). These virtual environments can help patients confront their fears by recreating them using computer technology. In particular, training for medical students are enhanced by the use of a virtual psychosis environment, wherein they have the opportunity to experience visual and auditory hallucinations of schizophrenic patients (Yellowlees, 2009). As mentioned earlier, indispensable training may be provided by virtual reality for mass casualty, as well as for disaster response and medical emergencies. Although it has been found out that the use of standardized patients for training such as these were more effective because of the realism element, virtual reality simulations were more cost-effective, it was also advantageous in the sense that the simulations may be repeated unlimitedly, so that skills may be practiced and mastered (Yellowlees, 2009). Virtual reality has been used in other areas of medicine like in chemotherapy distraction intervention, providing leisure time opportunities for people with intellectual and physical disabilities, brain damage rehabilitation for stroke victims, smoking cessation, physical therapy, autism, mental retardation and other relevant areas. 4. Business Marketing efforts for businesses have been greatly enhanced by virtual reality. Business owners can now advertise their products over various multi-media, and depict a 360-degree image of products that they are manufacturing, marketing and selling. Websites have been high-tech critical missions for Top 500 companies, triggering a competition on virtual reality advertising (Kassaye, 2006). Figure 9 depicts a chart tracing these new breed of competitors and how they fare through their communication objectives (Kassaye, 2006). Meanwhile, virtual reality is also useful for the manufacturing process, because layout planning for assembly systems and machines require â€Å"more data than the basis geometry (Okulicz, 2004). Moreover, 3D CAD Systems are not effective for plotting out production processes, and virtual reality has no restrictions as the two aforementioned processes (Okulicz,2004). In addition to this, virtual reality provides semi-immersive and/or interactive immersive visuali zation that is essential for the visual estimation of each manufacturing process (Okulicz, 2004). With some slight overlap with the aforementioned field of Education, virtual reality platforms are valuable in training and education for businesses. For instance, â€Å"developing, testing and operating† sophisticated machinery and fixing it under tight tire pressure when it malfunctions are some skills that employees in the industries have to master (Blumel, Termath and Haase, 2009). Companies benefit from investing in learning platforms like the Fraunhoffer IFF Learning Platform which utilizes virtual reality in customizing training modules to suit its end users’ levels of knowledge through configuration (Blumel, Termath Haase, 2009). Virtual Reality in the field of business encompasses a much broader scope, and development in this area is anticipated to be quick and impressive. In some industries, particularly that of construction, virtual reality has been applied to simulate office environments wherein real-time coordination can be done. This is very useful in project management wherein the main participants are located in different locations. They can simply log on to the virtual environment and provide updates for others to see. There is no need to call on meetings in a physical location because this can be done in virtual reality. Conclusion People have benefited from virtual reality in more ways than one, attesting to the fact that it has positively impacted society in general. Education has been enhanced by virtual reality, and students have been provided a new dimension of learning that prepares them for their chosen careers more efficiently. The dangers associated with real situations have been eliminated because they can already be replicated using virtual reality. Students get the benefit of the trainings without facing real dangers. Meanwhile, security measures being adopted by the government have been highlighted with modern technology, especially virtual reality. Police and military forces can now be trained for highly-dangerous scenarios, without actually exposing them to great risks, which is similar to what students do. The military and special forces in particular greatly benefits from virtual simulations because they can rehearse their acts before going to missions in dangerous lands. On the other hand, the medical field has furthered its growth due to the advent of virtual reality. Of the advantages of virtual reality, this is one of the most significant because of its potential in assisting scientists discover life-saving technologies and techniques. Lastly, business enterprises also benefit from virtual technology, to enable organizations to compete more in international markets. Virtual reality has a long way to go, and more benefits are anticipated for humankind. Its potentials are still great and th e possibilities remain vast for applying virtual technology to life. How to cite Virtual Reality Research Paper, Essay examples

Management Strategic Information System

Questions: 1. Discuss the criteria to consider in specifying the structure and features of CGCs new system. 2. Identify the data that should be incorporated into CGCs new system to provide adequate planning capability. Explain why each data item it is important and the level of detail needed for the data to be useful. Answers: Introduction The citizen gas company provides the services of gas to more than 20,000 consumers that includes commercial as well as residential and industrial. The residential customers usage of the gas is highly associated with the condition of the weather. However, the commercial customers are not completely dependent on the condition of the weather. The factor of the business on the other hand governs the usage of the industrial customers. More than 10 pipeline companies supplies natural gas to the company. As per the reports, the supply of some of the contracts witnesses an equivalent monthly augmentation. However, in the case of other contracts the supply varies considerably especially during the heating season (George et al. 2016). The citizen gas company has to pay a certain amount irrespective of the amount they use. In the situation when the demand exceeds the supply the gas is withdrawn. However, when the supply exceeds the demand the gas is impelled into a storage field. As per the reports, the planning efforts of the citizen gas company are not able to control the supply during the gas year. The demand of the customer is projected in this case as a function of the total number of customers. In turn the demand of the gas by both the commercial as well as the industrial customers has been limited. As a result, Citizen Gas Company has hired a new director of corporate planning to whom the company has provided an intangible design for an information system (Westbrook 2015). Structure and Features of CGCs New System The new system of the citizens gas company is wide-ranging enough so that it can concentrate on all the areas of action. The basic structure and features of the citizens gas company involves the need for market information. The market information helps in decision-making and it provides with the marketing data that is formally gathered as well as analysed. An overall marketing information system is defined as a state of arrangement that helps in the marketing decision-making. It is very important to consider the marketing information as the strength of the financial system of the Citizens Gas Company and it makes the customers to identify their services in a better way (Piercy and Evans 2014). The main objective of the marketing information is to incorporate the market-monitoring technique with the strategic enhancement as well as the strategic accomplishment of policies and procedures. The marketing information also handles both the internal as well as the external data. It is also concerned with the prevention of the problems and solves the problem. The marketing system operates incessantly as a system. It mostly focuses on the future, as it is future oriented. It is concerned with the other parts of the marketing that includes planning, advertisement as well as the sale of the product (Bakaev and Avdeenko 2014). In order to meet the supply with the demand, the CGC has hired a director who can help in corporate planning. A conceptual design has been represented to her that is related to the information system. The basic structures and the features of the citizen gas company need to assess the design alternatives as well as prepare the requirement of design. This in turn helps to prepare an intangible system design testimony. (Source: Kelsey, 2015) Some vital elements are required in order put into practice the new system. The information needs to be superior so as to meet the requirements of the new planning. The basic features should include the fact that the demand and the supply of the natural gas should be billed in that particular time when all the business deal is carried out. This needs to be done as because during the current period, the planning effort of CGC was not able to manage the supply during the gas year (Tek 2012). In order to ensure that the service provided by the CGC is meeting the quality and the demand of the customers, it is important to analyse the size of the income classes of the customers. If the complains made the customers are reduced that will in turn help to match the demand with the supply and level of the gas will be maintained. The key element that helps to determine the demand and supply should be taken into consideration. The main objective of the Citizen's Gas Company is to have a transparent image to its customers and increase their sale (Bohi 2013). The new system will help to reduce the probability of the withdrawn of the gas during the stage when the demands surpass the supply. Since the demand exceeds the supply, the industrial customers have to suffer, as the service of the gas by CGC gets limited. As a result, the company suffered from loss as the sales of the company were diminished. As a result, at the end of the year the company witnessed unnecessary supply (Hines 2014). The reason why the demand and the supply has never been equal is mainly due to the fact that the equilibrium point has never been able to be inactive and constantly growing depending on the modification of the diverse variables that influence it. However, with the help of this plan the limitations will be mainly on the use of the storage gas meadow. The customers of CGC will now be pleased with the help of this plan, as the demand will not exceed the supply, as the supply will now meet the criteria of the customers. The company will now be able to flourish, as the new plan will now help to remove the restriction. As a result, the demand of the customer will now be based on the total fraction of the customers (Walras 2013). (Source: CALIFORNIA, 2013) The accurateness is also required in order to determine the service of the customers that is the key to the success of a company. Accuracy is created in reaction to the needs of the customers. The new system is designed in such a way that the accuracy is matched with the demand of the customers. It has never been easy for Citizens Gas Company to predict the exact amount of sale in the coming years. This is the very reason that it decided to adapt a new plan. The accuracy is needed in order to ensure that extreme efforts are not spent in being excessively precise in exact areas. The new system should also be used regularly to provide a route to the level of automation (Knapp 2014). This in turn will also help to recreate the mission and vision of the company that will in turn help to determine the criteria of the basic structures as well as features of the Citizens company gas. The new system that is planned will help the company to gain profit and that will help the company to become efficient to meet the demand as well as the supply (Ross 2013). The turnaround is also required in the sense that the company requires the turnaround in order to improve their financial condition. The turnaround is required when the company faces any downswing. The turnaround will help to provide a volatile business surrounding that will help to solve the problem faced by the company and in turn make the company successful. If a company is facing any problem, there is always an increase need for turnaround (Schmuck 2013). Data That Should Be Incorporated into CGCs New System There are data that needs to incorporate into the new system of Citizens Gas Company. The planning system by the Citizens Gas Company will utilize the actual reports that will help to support the decision making process. The actual data will also project the demand for the year. The most important of them are the total number of clients or the customers of the Citizens Gas Company. The basis of the calculation of the total customers should be anticipated monthly wise. However, if the increases for customers are regular in that case the calculation will depend on the base customer count that can be used as a combination with a feature of growth. In order to give an accurate data regarding the total number of customers, it is important to divide the customers based on the various categories that are residential, industrial and commercial. Previously, it was reported that the usage of gas by diverse customer depends on the different factors such as the condition of the weather (Allison 2014). The second most vital data that should be incorporated in the new system is that of the sales estimate. The sales to the most important industrial financial records should be predicted separately based on month for the first year of the five-year plan. The upcoming years mostly makes the use of the growth rates on the yearly basis. The revenue class mostly determine the heating as well as the non-heating sales for all the customers (Soldo 2012). Thirdly, the data that can be incorporated is that of the data related to weather. The heating requirements are projected by the data of the weather. The data of the weather comes from various sources and it can be obtained from both the human reports as well as the remote sensors. The weather data plays an important role in the context of decision-making. The weather is known to support a broad range of technical fields. The planning system requires the short term prediction that will help to improve the planning system. As reported earlier the condition of the weather is known to influence the gas usage of both the residential as well as the commercial customers (Auffhammer et al. 2013). The data related to the heating factors are required to be incorporated in the new system of Citizens Gas Company. The data that are related to the heating factors helps to convert the data of the weather to the demand of the customers. Each customer should be provided with the heating factors. However, if the seasonal relationship exists only in that case the heating factors changes or else it remains the same throughout the month (Han et al. 2012). (Source: Perfins.org, 2016) The data related to the price structure of the customer should also be incorporated. The structure of the price of the various customers should be able to provide with a monthly details related to the income class level of the various customers that is the industrial, commercial as well as residential (Faruqui et al. 2014). The price structure of the customers is the largest part of the Citizens Gas Company. The price structure gives the details about the actual cost of the gas. The main reason to incorporate this data is to exemplify the current level of the charges of the consumer and it also helps to determine the level of the fixed cost that this price covers (Danese and Romano 2013). The data related to the component demand of the customer is also important as it gives the details of the monthly utilization of each commercial as well as industrial non-heating customer. It is mainly required to reflect both the cyclic fluctuations as well as the enduring trends. The non-heating segment of the commercial and the industrial customer demand can be predicted by this data (Fleischmann et al. 2015). As reported earlier that the Citizens Gas Company limits the supply of the gas to most of its customers as the supply is less as compared to demand. After restricting the supply, the company faces a severe loss as their sale gets reduced. This affects the profitability of the company (Andueza et al. 2013). The company faces a loss as it continues to lose the supply of the service to its customers. In that case the priority system needs to be established. The priority system helps to give the track whenever the supply is not able to meet the demand. As a result, the company again begin to earn profit and thus their sale also rises (Kevat and Lander 2013). The data on the storage capacity of the gas is necessary which in turn helps to determine whether the gas remains in storage that can be inhibited in order to complement pipeline supply. The data on the storage capacity is thus required to determine the storage of the gas (Mason et al. 2015). Conclusion It can be concluded that the basic structure and features of the citizens gas company involves the need for market information. In order to meet the supply with the demand, the CGC has hired a director who can help in corporate planning. The Citizens Gas Company limits the supply of the gas to most of its customers as the supply is less as compared to demand. It has also been concluded that each customer should be provided with the heating factors. In order to give an accurate data regarding the total number of customers, it is important to divide the customers based on the various categories that are residential, industrial and commercial. The non-heating segment of the commercial and the industrial customer demand can be predicted by this data. The heating requirements are projected by the data of the weather. The data of the weather comes from various sources and it can be obtained from both the human reports as well as the remote sensors. It has also been viewed that the Citizen Gas Company has hired a new director of corporate planning to whom the company has provided an intangible design for an information system. The Citizens Gas Company limits the supply of the gas to most of its customers as the supply is less as compared to demand. In that case the priority system needs to be established. References Allison, I., 2014. Techno-Economic Evaluation of Associated Gas Usage for Gas Turbine Power Generation in the Presence of Degradation Resource Decline. Andueza, F.Q., Llona, G.J.F., Odriozola, J.I.M. and de Zaitegui, F.J.E.S., Coprecitec, SL, 2013.Control system for the ignition of a gas burner. U.S. Patent 8,371,844. Auffhammer, M., Hsiang, S.M., Schlenker, W. and Sobel, A., 2013. Using weather data and climate model output in economic analyses of climate change.Review of Environmental Economics and Policy, p.ret016. Bakaev, M. and Avdeenko, T., 2014. Data Extraction for Decision-Support Systems: Application in Labour Market Monitoring and Analysis.International Journal of e-Education, e-Business, e-Management and e-Learning,4(1). Bohi, D.R., 2013.Analyzing demand behavior: a study of energy elasticities. Routledge. CALIFORNIA, 1. (2013). 1863 CITIZENS' GAS COMPANY STOCK CERTIFICATE SAN FRANCISCO CALIFORNIA. Danese, P. and Romano, P., 2013. The moderating role of supply network structure on the customer integration-efficiency relationship.International Journal of Operations Production Management,33(4), pp.372-393. Faruqui, A., Sergici, S. and Akaba, L., 2014. The Impact of Dynamic Pricing on Residential and Small Commercial and Industrial Usage: New Experimental Evidence from Connecticut.Energy Journal,35(1). Fleischmann, B., Meyr, H. and Wagner, M., 2015. Advanced planning. InSupply chain management and advanced planning(pp. 71-95). Springer Berlin Heidelberg. George, R.A., Siti-Nabiha, A.K., Jalaludin, D. and Abdalla, Y.A., 2016. Barriers to and enablers of sustainability integration in the performance management systems of an oil and gas company.Journal of Cleaner Production. Han, J.C., Dutta, S. and Ekkad, S., 2012.Gas turbine heat transfer and cooling technology. CRC Press. Hines, T., 2014.Supply Chain Strategies: Demand Driven and Customer Focused. Routledge. Kevat, D.A. and Lander, F.J., 2013. Emerging inequality and potential unconstitutionality-the case for reform of the intern priority system.The Medical journal of Australia,198(6), pp.334-337. Knapp, W., 2014. Accuracy. InCIRP Encyclopedia of Production Engineering(pp. 6-9). Springer Berlin Heidelberg.