Monday, May 18, 2020

Auxiliary Verbs French Grammar Glossary

The auxiliary verb  stands in front of the main verb in a  compound tense  to indicate mood and tense. In French, its either avoir or à ªtre.  Conjugation of the auxiliary, or helping, verb determines the subject, tense  and mood of the main verb. All French verbs are classified by which auxiliary verb they take, and they use the same auxiliary verb in all  compound tenses. Avoir or  Ãƒâ€°tre Most French verbs  use  avoir. A much smaller number (and their derivatives) require à ªtre. The verbs that use  Ãƒ ªtre  are intransitive verbs that indicate a certain kind of movement: aller  Ã‚  to goarriver  Ã‚  to arrivedescendre  Ã‚  to descend / go downstairsentrer  Ã‚  to entermonter  Ã‚  to climbmourir  Ã‚  to dienaà ®tre  Ã‚  to be bornpartir  Ã‚  to leavepasser  Ã‚  to passrester  Ã‚  to stayretourner  Ã‚  to returnsortir  Ã‚  to go outtomber  Ã‚  to fallvenir  Ã‚  to come Use a Mnemonic Device to Remember Verbs That Take  Ãƒâ€°tre Until youve memorized all 14 verbs, you might want to use a mnemonic device such as ADVENT.   Each letter in ADVENT stands for one of the verbs and its opposite, plus the extra verbs Passer and Retourner, for a total of 14. Arriver - PartirDescendre - MonterVenir - AllerEntrer - SortirNaà ®tre - MourirTomber - ResterExtra: Passer and Retourner   More  Ãƒâ€°tre in Compound Tenses 1.  Ãƒâ€°tre  is  also used as an auxiliary verb with  pronominal verbs:   Ã‚  Ã‚  Ã‚  Je me suis levà ©.   I got up.  Ã‚  Ã‚  Ã‚  Il sest rasà ©.   He shaved. 2.  For verbs conjugated with  Ãƒ ªtre, the past participle has to  agree  with the subject in gender and number in all compound tenses:   Il est allà ©.   He went.  Elle est allà ©e.   She went.Ils sont allà ©s.   They went.      Elles sont allà ©es.   They went. 3.  Verbs conjugated with  Ãƒ ªtre  are intransitive, meaning they have no direct object. However, six of these verbs can be used transitively (with a direct object) and their meaning changes slightly. When this happens, avoir becomes their auxiliary verb. For example: Passer   Ã‚  Ã‚  Je suis passà © devant le parc.   I went by the park.  Ã‚  Ã‚  Jai passà © la porte.   I went through the door.  Ã‚  Ã‚  Jai passà © une heure ici.   I spent an hour here. Rentrer (a derivative of entrer)   Ã‚  Ã‚  Je suis rentrà ©.   I came home.  Ã‚  Ã‚  Jai rentrà © les chaises.   I brought the chairs inside. Retourner   Ã‚  Ã‚  Elle est retournà ©e en France.   She has returned to France.  Ã‚  Ã‚  Elle a retournà © la lettre.   She returned/sent back the letter Semi-Auxiliary Verbs In addition to auxiliary verbs, French has a number of semi-auxiliary verbs, such as aller, devoir and faire, which are conjugated and followed by an infinitive. They express various nuances of time, mood or aspect. Some semi-auxiliary verbs are equivalent to  modal verbs  in English and some are  verbs of perception. For example:   Je suis allà © voir mon frà ¨re.   I went to see my brother.  Il est parti à ©tudier en Italie.   He went to study in Italy.Jai dà » partir.   I had to leave.Jai fait laver la voiture.   I had the car washed.Je suis venu aider.   Ive come to help.

Wednesday, May 6, 2020

Kfc - the Best Fast-Food Restaurant - 1114 Words

EBA203 UI -:Nguyá »â€¦n Xuà ¢n Luà ¢n: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. When you try to experience with the services, the qualities, the taste, the price and the conveniences in KFC’s restaurants, you can find that the successes of KFC in†¦show more content†¦If you are in charge of the KFC brand expansion in Vietnam market I will proceed as follows: a: Market research - building goals Situation Analysis of socio-economic, cultural and Vietnam, the current status of development of the fast food market in Vietnam to have accurate assessment of market size, growth rate and the level of competition on truong.Phan of the strengths, limitations and dynamics of KFC before and after the implementation of the strategy to penetrate the Vietnamese market. Evaluate the successes and limitations of the Marketing-Mix strategy of KFC in the past, and propose some ideas and measures to KFC continues to maintain its position in the Vietnamese market in the near future . [pic][pic] b. Overview vietnam fast food market Vietnam - a country that ranks as the most populous country in the world, with a young population structure and economic growth potential is considered as an attractive market for the food business group fast (fast food). According to estimates by market survey company Euromonitor, sales of fast food areas in Vietnam is still modest, from 12.5 billion in 1999, increased to 19.6 billion in 2002, fell to 13.5 billion winter 2004 and from 16 billion in 2007 to approximately 20.1 billion in 2009. Only about 10% of the population have used fast food habits. This number is too small compared with neighboring countries such as Thailand,Show MoreRelatedProduct Analysis of Kfc Essay1639 Words   |  7 PagesChicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. 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Advantages Using Social Networks Business †Myassignmenthelp.Com

Question: Discuss About The Advantages And Disadvantages Of Using Social Networks In Business? Answer: Introduction Social media is an important idea for getting an effective change in communication of any organization whether business-to-business, customer-to-customer or business-to-customer. The aim of this report is analyzing the impacts of application of social media in the business. As social media has enabled a person to talk many other persons around the world. It provides possibilities to present a product in various communities around the world. It also consist various functions which allow customers to tag, blog, dig etc. Various platforms in social media are Facebook, Google plus, Twitter, LinkedIn etc. These platforms are very helpful in providing information regarding the products and services to customers regarding any kind of business. It is found that around 70% of social media users are engaged in marketing of their products on social media. Due to lack of control and ease way of getting information cybercrimes is increasing continuously (Hill Moran, 2011). Literature review: social media marketing Now days social media marketing is continuously increasing such that many businesses are able to target their market easily. Social media marketing can be understood as the use of social media in marketing of products and services by businesses. Social media has engaged in mass marketing and mass communication by encouraging the customers to spread the message worldwide. Many new tools are developed in social media now days. Social media is very effective for the marketers as by using various social media tools, they are able to connect many customers for the business profit (Gurau, 2008). It is well known that there are many social media sites with the innovative forms and features. According to Gordhamer (2009), social media marketing is very effective for relationship marketing by which many companies try to maintain significant relationship with the potential customers in the market. In fact, social media marketing has various face of marketing which relationship marketing is imp ortant to build and maintain the relationship with the customers in the market. Relationship marketing is crucial for the companies to improve the customers loyalty for the specific product or service. Jan Khan (2014) stated that social media is essential and innovative tool for the companies to develop strong relationship with the potential customers on the virtual networks. With the social media networks, it is very easy to manage public relations because larger numbers of the customers are active on the social media sites. In current time, customers have more power to judge the product or service so; company should be available on the social media sites such as FaceBook, Twitter, Blogs and Forums every time. By the social media platforms, companies get various opportunities to attract the customers in the market. Palmer and Lewis (2009) stated that there are many social media channels facing challenges and issues in current time and companies are facing issues in the profit levels. So, companies are using traditional methods along with the social media platforms to improve the brand value and marketing activities. In the complex economic environment, companies always focus on the promotion and advertising budget and have shifted towards online promotional activities and budget. Forrester research study (2011) argued that companies are focusing on the on the online advertisements based on the needs and requirements of the buyers and end users. The consumers and buyers on the social media are more tech savvy and enthusiasts in present time. It can be seen that there are many social media sites available for the organizations to stay connected with the consumers (Hafele, 2011). The popular sites of social media used by the people are YouTube, Twitter, Face Book, LinkedIn etc. These listed social media platforms are commonly used by the various organizations to develop brand awareness and to engage the consumers with the specific products and services. Thus, it is understood that social media marketing is beneficial for the companies in establishing the strong relationship on the professional level. Social media marketing include both advantage as well as disadvantage for the business enterprises. Types of social media In the social media platforms, Facebook is considered as the first stop for the companies to make the presence among the customers. FaceBook has vast network including flexibility and simplicity to use and these features make it good for the businesses. Further, Google Plus is also popular social media platform and provides unique business i.e. business present with the Google Plus enjoys the increased ranking in terms of Google search. The result is that Google works to with the network to improve the brand awareness among the customers. Next, platform is Twitter which can be used as the useful platform for the organizations as it provides steady flow of news flashes and links to share with the followers. If the company wants to share image or short video content, for those another platform is Instagram that enables the companies to attract huge audience of users. Along with this, there are many other platforms which offer marketing opportunities for the right type of business. Pint erest is continuously growing and female user social media platform and LinkedIn is popular among the freelancers to find out the clients. Advantages According to theWatson (2002), due to increase in popularity of global marketing, many businesses have started endorsing their products and services on social media. Many social network sites like Facebook and Twitter has changed the process of advertising and promotion. Instead of websitessome businesses are able to attract customers by social media pages. There are relatively some examples of using social media in business. The main benefit of using social media is that it reduces the cost of the business. The cost used in other marketing tools like distributers, middlemen or sales person is high in comparison to cost incurred on using social media. Also, social media enables the companies to contact with its customers which are not possible in other distribution channels. By providing advantage in two areas for the customers, many social media platforms reduce costs and increase the access of customers (Watson et al, 2002). Social media platforms are useful for the businesses as they provides effective ways of marketing to broaden their exposure in the market with the lower cost as compared to traditional marketing. By establishing the presence on the commonly used platforms such as Twitter and FaceBook which are helpful to target new customers and improving the brand image among the customers. Along with this, social media provides two-way communication which is helpful in improving the customer services and enables the business to achieve new information about the customers in the operating market (Barefoot Szabo, 2010). Firstly, without any hindrance the companies are able to provide information regarding goods and services to its customers. Beside this, customers can easily understand the available information. For example, scheduling and reservation system in airlines is complex to generate and sustain in terms of individual needs. In such case, social media or web based concept is very useful to maintain customers loyalty as preferences of customers are quite large. Secondly, by using social media companies are able to modify its information to communicate with customers. This information allows the customers to meet their needs (Weinberg, 2009). Social media provide opportunities to the companies to do transactions which require human contact. Five advantages of using social media in business are: Interactivity: Because of using social media, customers are becoming more active in shopping their behavior now days. Interactivity is one of the main factors in new media technologies which provide better quality of information with the control over the content of social media (Liu, Yuping Shrum, 2002). Interactivity can be considered as consumer oriented information with messages, machines which focus on practical features of social networking process. The reason of involvement and positive attitude of customer towards any brand is increasing level of inactivity (Xiang Gretzel, 2010). Cost-related: The main benefit of social media is minimization of costs. Majorities of social media sites can easily be accessed and is free to post any kind of information. Businesses can run easily with a limited budget using social media campaigns. With little cash investment it provides the advantage of targeting large number of customers Social interaction: This is one of the most important phenomena in social media to extend and create new forms of social interaction. Now days people spend a lot of time on social media communications. Social networking sites are very popular among the customers as like destinations. A study reveals that the information which is available on social networking sites have put direct impact on purchasing power of the customers (Arthur et al, 2006). Customer service: It is very important factor for social media marketing. Every company should have well designed customer service system. There are many links available on online like frequently asked questions (FAQs) that are very useful for buying process in customer decision making. Companies which are using Logistics system provide guarantees for fast delivery after checkout process which helps in increasing customers satisfaction. This system allows many different ways to deliver the products (Tanuri, 2010). Further, the order fulfillment and delivery system are critical to e-loyalty development. For the fast delivery, there is the need of proper logistics system which contributes in the customer satisfaction and loyal behavior towards the product. There are some customers who prefer the product delivery by the parcel services like FedEx and UPS. Some like to pick the products in the physical store. So, to minimize the insecurity of the product delivery, the social media marketers offer the brands that are well-known, good product quality and guarantees. Targeted market: Social media helps in attracting various people and helps in building strong customers base. Social media also provide the mouth world which helps in promoting much beyond advertisement. In some segments of customers, traditional methods of marketing are not helpful. Thus social media helps there in marketing of products. For example-if a person is interested in music of any specific country, and he likes it on social media then these sites will show ads related to that countrys music performance and performers. Increased brand loyalty: To improve the brand loyalty among the customers, social media is very effective tool for the companies. A study conducted by The Social Habit reveals that there are 53% of Americans who follow the brands on social media and they are more likely to remain loyal for those brands. In current time, social media is now more than a sales pitch. Social media platform provides two-way communication methods that are helpful for the companies to build strong relationship with the existing and new customers. The social media makes the companies more confident in the decision making process. Along with this, social media is helpful in encouraging the customers to select the brand in future (Weiss, Lurie Macinnis, 2008). Disadvantages Although social media is the powerful marketing tool but it is not risk free. Followers on the social media are free to post their views and comments on these platforms but there is the risk of negative publicity by the consumers. A quick response by the company can minimize the possibilities of risk but it cannot be erased properly. Along with this, there is another threat of social media i.e. Hackers. The hackers can take over the website page of the company or they share wrong information that can quickly go viral. Even every large and famous company has to face the threat of hacking so, it is important for the small businesses to take safety precautions while creating and sharing the password information with the employees.Yet social media generate many opportunities for business but there are many challenges in social media. The main disadvantages of social media marketing are as follows- Trademark issue: There can be issues related to trademark or copyright in using social media. For a company, the brand and other property are valuable for the products and services which they are offering. Business men should regularly check their trademarks and copyrights to avoid misuse of intellectual property. Trademarks and copyrights are important factors but it can also be ruined by the abuse of businesss trademark (Teinman Hawkins, 2010). Privacy issue: In social media marketing of businesses, there can be issues related to security, trust and privacy. So it is very important for the company to have knowledge about these issues. To reduce uncertainty about brand trust, the company should be loyal about their products as customer can not touch, feel the products in online marketing. The perceptions about internet like internet is unreliable, unsafe issues also create disadvantages for social media (Ray et al, 2011). Negative feedback: Regarding products and service, consumers are now free to give their feedbacks whether positive or negative which creates pressure on the companies. Customers views greatly impact the business process of a company in the market and negative feedbacks also spoil the brand of the company in the market. Companies cannot ignore their negative feedbacks. Discussion According to Gurau (2008), the online marketing environment provides various opportunities as well as challenges for the marketers. The customers are becoming more proactive but the companies have more opportunities to target more and more customers in the market. The social media allows the companies to gather, register, analyze and utilize the customers data for better targeting audiences. The cost-related features, interactivity, social interactions, customer service and target market opportunities are the features for the companies to get success in the social media marketing (Kaplan Haenlein, 2010). On the other hand, down side of the social media include time intensive, trust, privacy and security issue, trademark and copyright issue, negative feedback from the customers and user-generated content (UGC) and these are the major barriers facing by the social media marketers. So, it is recommended that the message communicated online should include core corporate values, online s trategy and tactics of the organization. The selection of the proper communication mix should be done by the company for the effective social media marketing (Sheth Sharma, 2005). Conclusion As the key part of communication, social media is an important tool which can be found anywhere and should be measured by marketers, advertisers and content creators. Now days customers are getting new place in social media. Social media tools are very popular in uploading the videos and pictures of the products. Based on above report, it is seen that there are both advantages and disadvantages in using social media in marketing of products by the companies. Various organizations are still doing research to get a correct method of using social media. Many marketers are still not aware of the challenges and risks associated with social media marketing. So, before opting for social media in business, business men should do complete study on it. A company must know the values and plans of using social media in marketing of its product and services. To satisfy the requirements of its customers, companies should be loyal and should provide good quality products.; References Arthur, D., Sherman, C., Appel, D. Moore, L. (2006). Why young consumers adopt interactive technologies: Young Consumers. 7(3). pp. 3538 Barefoot, D., Szabo, J., (2010). Friends with benefits: A social media-marketing handbook. San Francisco: No Starch Press Gurau, C., (2008). Integrated online marketing communication: implementation and management: Journal of Communication Management. 12(2). pp. 169-184 Hafele, N., (2011). Social Media Marketing: Interaction, Trends Analytics. ICT 511 Fall. 51 (3): 1-6 Hill, P.R., Moran, N. (2011). Social marketing meets interactive media: lesson for Advertising Company: International Journal of Advertising. 30(5), pp. 815838 https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Kaplan, A. M., Haenlein, M., (2010). Users of the world, unite! The challenges and opportunities of social media: Business Horizons. 53:5968 Liu, Yuping Shrum, L.J., (2002). What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness: Journal of Advertising. 31 (4). 53- 66 Ray, A., Riley, E., Elliot, N., Corcoran, S., Greene, M., Parrish, M., O'Connell, J., Wise, J. (2011). Now social media marketing gets tough: saturation, stagnation, and privacy concerns challenge social media marketers. risks can go viral: Intellectual Property Technology Law Journal. 22(8). pp. 1-9 Sheth, J.N., Sharma, A. (2005). International e-marketing: opportunities and issues: International Marketing Review. 22(6). pp. 611-622 Tanuri, I., (2010). A literature review: Role of social media in contemporary marketing, Retrieved on 13th August 2017 from https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Teinman, M.L., Hawkins, M. (2010). When marketing through social media, legal valuable, how valuable are they, and why: Journal of Marketing Research. 45(4). pp. 425436 Watson, R.P., Leyland, F.P., Berthon, P. Zinkham, G., (2002). U-commerce: expanding the universe of marketing: Journal of the Academy of Marketing Science. 30(4). pp. 333-47 Weinberg, T., (2009). The new community rules: Marketing on the social Web. Sebastopol, CA: O?Reilly Media Inc Weiss, A.M., Lurie, N.H. Macinnis, D. J., (2008). Listening to strangers: whose responses are valuable, how valuable are they, and why: Journal of Marketing Research, 45(4), pp. 425436 Xiang, Z., Gretzel, U., (2010). Role of social media in online travel information search: Tourism Management. 31:179188